E-commerce has altered how we conduct business and made it possible for more people to shop when it’s convenient for them. E-commerce delivery software has emerged as a lifesaver for businesses and customers in these unpredictable times.

The e-commerce shipping software, though, can appear somewhat complicated, especially if you’re not familiar with it. You can use the tactics discussed below to develop a successful eCommerce distribution strategy.

Build a Delivery Crew

You should first choose and hire suitable candidates. With the proper team, you can significantly increase your conversion rate by making well-informed decisions and employing successful techniques.

You must be on the same page as the stakeholders in order to accomplish this aim. Here are the different teams you will need to pull to use the ecommerce delivery management software at its full capacity:

  • Sales and marketing team
  • Web design and development team
  • On-field Delivery Team
  • Customer support personnel

Specify and Set Goals

Define what you genuinely want to achieve with your e-commerce delivery management software strategy once you have successfully built a great team within your organization to streamline your approach.

Let’s look at the most prevalent yet most important aspects that you should pay attention to. The following are the key areas to concentrate on:

  • The average order value and focus on increasing it
  • The rate of conversion and how to increase it

Calculating AOV:

Average Order Value (AOV) is calculated as Total Revenue / Orders Placed.


  • Increases your market share
  • Reduce the cost of your shipping
  • Boost operational effectiveness

Choose your options

Consider which delivery technique is the most effective for you after you’ve established the goal and formed your teams. However, whatever approach you decide on, make sure it effectively serves your team and your corporate objectives.

Important shipping analysis

Numerous studies indicate that the appropriate shipping options and pricing provided to the clients are essential for any e-commerce company to succeed.

If you charge them excessively, you risk losing a client. On the other hand, if the fees are too low, your profit margin can be affected.

In addition to saving money, choosing the right shipping method will reduce cart abandonment rates and increase sales.

Growth stages for shipping

A typical online store goes through several stages of delivery expansion. To move forward and clearly towards reaching your goal, you must comprehend these phases. These are the crucial steps:

  1. Launch
  2. Stability
  3. Growth
  4. Scaling

Knowledge of shipping companies

You need to be knowledgeable about the leading shipping carriers and the services they provide in order to develop a solid strategy for e-commerce delivery software.

E-commerce packaging’s potency

Packaging choices have a direct impact on both delivery costs and customer satisfaction. The packaging is typically the foundation of your brand, so it’s critical to focus on this aspect of strategy.

Packet Labelling

The time has come to label the products once you’ve evaluated your transportation, pricing, packing, etc. The delivery and return addresses are typically manually written at the start of an online store.

It’s a decent way, though. It usually starts out being repetitive, time-consuming, and less scalable as the business expands.

The actual delivery charges

Let’s say a customer browses your online store, selects a product, and then adds it to their shopping cart. Everything goes according to plan until he sees the delivery fees.

Given that the item may cost more than the offline store due to unexpected shipping and delivery expenses, your buyer may reconsider their purchase in this scenario.

Therefore, always include actual delivery rates for the purchases.

Shipping steps

The actions that must be undertaken while shipping e-commerce items are listed below.

  • Organise your online orders
  • Determine the total weight, dimension, and packaging requirements for the products.
  • Verify the shipping address.
  • Determine the transporter and shipment costs.
  • Concentrate on a shipper to deliver the cargo

Once you’ve taken into account all the important factors, it’s time to endorse the range of queries and likely resistance from other teams.

Let’s look at some of the best shipping tactics you should use to differentiate yourself from the competition. Once you’ve taken into account all the crucial factors, think about using the following shipping tactics to differentiate yourself from the competition.

  • Free delivery
  • Real-time shipping rates
  • Using a combination of different approaches, you may decide which is the most profitable.

Tracking returns and consignments

Enhancing the client experience is crucial if you want to stand out in this cutthroat industry. You must do this at every stage of an order’s journey, from giving clients tracking numbers to providing a simple return procedure.

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Utilizing a fulfilment centre

Your shipping procedure can be automated using a fulfilment facility. When you work with them, you can store your merchandise in one of the warehouses.

Once the order has been received, the fulfilment partner will immediately forward it to finish the process, depending on your level of integration in the shopping cart.

Final ideas on the delivery plan for e-commerce

Delivery in e-commerce involves considerably more than merely sending a product to its final location. The distribution plan should be viewed as a crucial component of your brand’s profitability.

You may increase brand recognition while acquiring and keeping customers with the aid of a well-executed and well-managed strategy.

Request a Free Sonar’s Delivery Management System Demo today and a one-month free trial.